ECOM by CARDESS
Every lead, every channel, one cockpit. Plus AI assistants that never sleep.
ECOM brings online requests, calls, chats and messages into one sales pipeline. It puts your vehicles online. Trade-ins go straight to inspection.
Why ECOM
Call the right customer first.
A pipeline board rates every lead hot, warm or cold. It shows the reason and the next best action. It works on desktop and phone.
AI assistants qualify leads around the clock.
A website chat assistant and an AI voice agent answer customers. They recognise existing leads and book appointments. Summaries and recordings land on the lead.
Every channel, one conversation.
E-mail, SMS, messaging apps, social lead ads, chat and calls share one timeline. Follow-ups and reminders run automatically.
Your stock online, and compliant.
A storefront with 360° images and a configurator. Subscription and leasing calculators are built in. Required consumption data shows per fuel type.
The right lead to the right retailer.
Leads route by postal code or nearest location. Campaigns set their own lead defaults. Webhooks feed your other systems.
Trade-ins without re-typing.
The customer's current vehicle is captured on the lead. M:FLEET then inspects and values it.
Everything ECOM does
The full feature list, grouped by what you want to get done.
Lead management and pipeline
- Pipeline board with stages: new, contacted, deal closing, won, parked, closed. Move leads by drag-and-drop. Filter by owner, location, activity, postal code and warning level.
- Lead temperature (hot/warm/cold) with a plain-language explanation and a next best action.
- Mobile-first: swipe actions and mobile filters to work leads from a phone.
- Structured closing reasons, parking and reopening. A customer message reopens a closed lead automatically.
- Lead card with full history, communication and audit trail. It lists vehicles of interest and detects duplicates.
- Customer satisfaction surveys stored on the lead.
- Configurable, saved list views with defaults per role.
- Lead import from CSV and Excel. Lead and activity export.
- Shared calendar, to-dos and follow-up scheduling.
Communication
- Send e-mail, SMS and messaging-app messages from the lead. Auto-responders and reminders cover uncontacted leads. Schedule, reschedule or cancel messages.
- Search all past and planned communication.
- Interactive messaging-app replies recorded as lead activity.
- Facebook and Instagram lead ads and messages arrive in the lead list automatically. So do leads from AutoScout24.
- WhatsApp Business conversations on the lead, one number per dealer.
- Phone-number validation before calling or texting.
- Click tracking on links and buttons.
AI assistants
- AI chat on the storefront, also for anonymous visitors. Conversations are summarised onto the lead.
- AI voice agent takes new leads, recognises callers and books service appointments. Transcripts and recordings land on the lead.
- A knowledge base feeds the assistants' answers. Conversation tracing keeps quality in check.
Storefront and customer portal
- Online vehicle stock with 360° images, price stickers, CO₂ and consumption data. Visitors save favourites.
- Vehicle configurator. Subscription and leasing calculators include the down payment.
- Request a callback, a test drive or a service appointment online.
- Storefront wording is adjustable per project. The dealer app speaks about ten languages.
Trade-in and hand-off
- Trade-in cases from the lead or storefront, with documents and images on the card.
- Customer's current vehicle stored on the lead and passed on for valuation.
- Trade-in and buy journeys open an M:FLEET case for inspection and valuation.
Stock, data and integrations
- Publish vehicles to mobile.de and import from it, with equipment mapping. Stock and warranty data are included.
- Vehicle identification by VIN via DAT.
- Import stock and customers from your dealer management system. Export vehicle data to your own file server (FTP/SFTP).
- Master-data tool for makes, models, equipment codes and tags.
- Nearest-retailer lookup by postal code or coordinates.
- Webhooks on lead changes, with a delivery log in the app.
- Campaign settings with default lead values.
- Mobile app with single sign-on and location switching.
Questions about ECOM
- Which channels does ECOM bring together?
- E-mail, SMS, WhatsApp Business, website chat and calls land on one lead timeline. Facebook and Instagram lead ads too. Follow-ups and reminders run automatically.
- Can salespeople work leads from their phone?
- Yes. The pipeline board is built mobile-first, with swipe actions and mobile filters. A mobile app with single sign-on is available.
- Which vehicle marketplaces are connected?
- ECOM publishes vehicles to mobile.de and imports from it with equipment mapping. It takes leads from AutoScout24. DAT identifies vehicles by VIN.
- How are trade-ins handled?
- The customer's current vehicle is captured on the lead. It goes to M:FLEET for inspection and valuation. Nobody re-types anything.
- Can leads be routed to the right retailer automatically?
- Yes. Leads are routed by postal code or to the nearest location. Campaigns can set their own default lead values.